Why is it so difficult to remove those Rip Off Reports in the first place?
It has to do mainly with the fact that the Rip Off Report encourages users to optimize their reports by forcing them to enter tags and keywords into the reports and then places that text as meta tags and title tags. (See image below). In this case the Rip Off Report will most probably come up for the keywords, Dell Small Business, Rowell Tangco, and Dell Small Business Warranty. (The last is an example of what Google’s new Universal search algorithm is capable of).
Also note Rip Off Report will Not accept money for removal. We have seen people before they become clients offer to pay them as much as $10,000 for removal to No avail!
What is Search Engine Optimization?
Search Engine Optimization is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimization of the site, periodic maintenance, regular evaluation of search results and adjustments to the Campaign site.
Why is Search Engine Optimization important to our business?
What good is having a web site if it is not being seen? 90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)… at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.
I already have META tags in my site, why would I need an SEO campaign?
A few years ago, decent Meta tags were a great foundation to get good search engine results. The game has changed dramatically, however, and Meta tags now play a very small role in how well your site is positioned. Today, search engines use over 100 different factors when ranking your site, including page titles, content, link structure, site popularity, filenames, directory structure, keyword density, and domain names, just to name a few. Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. To further complicate things, search engines are constantly changing their individual criteria! Achieving top ranking results is not as easy as having good meta-tags. It takes a good deal of effort to achieve and maintain top search engine positions. Our SEO specialists are well schooled in the proper and cutting edge techniques employed to get good search engine listings, and will devote the necessary time and effort to make sure your site gets the rankings you’re looking for.
How long before we see the results of an SEO campaign?
Each search engine and directory indexes sites at its own pace. As a general rule of thumb, it will take 30 days for your campaign site to be on the first page of the major search engines.. Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals.
How do we go about choosing the best key phrases for our key phrase Profile?
The first step in our SEO program is to discuss your business and goals with you so we can develop your key phrase Profile. Based on your initial input, we will use a combination of experience and software programs to generate a list of the most effective and well-searched keywords in your industry. We then work together to refine this list and compile the list of keywords and phrases that will be most beneficial to your product or services. You know your business well and we know ours. We know how important it is to work together to generate the most effective Key phrase Profile possible.
SEO Terms and Definitions
Search Engine Optimization: the marketing strategy that involves moving a website to the top of search pages like Google, Yahoo, and MSN. It typically includes a combination of keyword strategy and web page linking.
Targeted traffic: potential customers who view your website with intentions of purchasing the type of product or service you provide.
Keyword analysis: the practice of researching the keywords used most commonly by a company’s target audience.
Keyword strategies: applying keyword analysis to a company’s website with the goal of matching most closely with appropriate searches.
Google’s algorithm: a complex, often-changing mathematical equation intended to ensure that the best, most popular sites stay atop Google’s search rankings. Other search engines have their own algorithms, but our SEO pros are experts in the business at staying in-tune with these systems in order to keep our clients on top.
‘Black hat’ SEO methods: illegal and unethical strategies intended to circumvent the natural order and place undeserving sites atop search engine rankings. They typically included practices similar to spamming, and, while often resulting in short term success, they almost always lead to long-term blacklisting and a tarnished reputation with all relevant search engines.
‘White hat’ methods: the ethical and natural strategies used by premier, upstanding SEO firms like SearchitSEO. Rather than attempting to circumvent the system, they simply ensure that your website is truly and naturally the best option for potential customers.
Backlinks: any connection another web entity makes to your site. Building a large and reputable base of backlinks is a crucial part of SEO.
Meta tags: tagged words and phrases that often don’t appear visibly on your site but are part of the HTML coding read by search engines as they determine where to place your site during searches. They are a key component of keyword strategies.
